Topic 1: Goals, Objectives, Deliverables, Deadlines, Acceptance tests and Money! How to turn any request into a rewarding experience.
If you don’t have a Goal, how can we know when you’ve reached your Goal? And if you can’t say that we have reached your goal, why should you pay me? If you don’t have a Goal, I’ll starve to death. Objectives, why they have Deliverables that are due by Deadlines, and why Acceptance tests are the FIRST things we write down on paper; in ink. You already know about Money, and you want it now.
Topic 2: Business Cards from first principles – what should be on your business card, what should not, AND WHY.
The primary purpose of a business card is to get the other person to phone you. Nothing else matters. Why your corporate logo and your street address inhibits the other person. Why your email address makes them angry. And more.
Topic 3: Time Management from first principles, as the earth spins…
- Scheduling Marketing Time
- What to Do With Junk Postal Mail
- How to Deal With Junk Email
- The Real Desktop
- The Real Day
- Voice-Mail With Results
- Door-to-Door Salesmen
- Useful Distractions
- Clearing the Desk
Topic 4: Was There Computing Before the Personal Computer? Now, seriously, what did you think the answer was going to be?
Briefly what it was like when I started, and at length, how little has changed since those days. Yes, if pushed, I’ll share some horror stories.