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Case Studies
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The Interesting Words engine is the core of the Indxr.
Strange as it may seem, the Indxr is little more than a cheap façade to demonstrate the Interesting Words engine.
Below I describe some other uses I have made of the Interesting Words engine.
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Think
I was approached by a firm that was receiving indiscriminate documents across the web. The documents might be related to aero-space, life-sciences, financial, or any other discipline.
The firm required a table of contents at the head of each document, and they wanted to build this Table from Heading styles.
The only hitch was that the documents invariably contained NO heading paragraphs, none at all.
With the Interesting Words engine I could count the number of Unique Interesting Words in each paragraph. Paragraphs with more than 10 Interesting Words were ranked as level-1; those with 8 or 9 Interesting Words were ranked as level 2, and so on.
A break in sequence told me where a heading paragraph ought to be, and of course I knew its level.
It was then a simple matter of fabricating a short heading paragraph stub from the Interesting Words in that paragraph, and I had heading paragraphs, apparently conjured out of thin air!
Not perfect, but it gave the technical writers a head-start on their job.
Acronyms
I was asked to provide a list of acronyms from a sea of documents.
It was a simple matter of tweaking the rules table to filter only all-capitals words within a specified length.
Your Prospecting Vocabulary
You are about to approach a prospect and you want to get yourself inserted into your prospect's mind within 15 seconds of the face-to-face meeting, phone call, email or letter.
Here's how you do it:
By hook or by crook, obtain the primary data from your prospect. Most commonly this will be from web pages, but it may be from emails, OCRd text; any source at all.
Paste that text into a new document and run IndexActiveDocument as shown above.
Firm up the index with Shift-Ctrl-F9 and organize it into a table using the comma-character as separator.
The number of columns formed will indicate the popularity of each Interesting Word.
Remove the letter-headings and sort your table in descending sequence on the 4th, 3rd and 2nd columns.
This will float the most popular words to the top.
Delete all but the first column, convert the table to text and replace paragraph marks with comma-space.
And there you have your list of words, ranked by importance.
Build your memo using this set of words as the foundation document, starting with the most popular word in your first sentence, and proceeding from there.
Here is my first draft.
168 words, of which 113 are unique; that's a rich mixture and packs a punch!
The FOG index is high, and that's OK. I'm issuing a short attention-getting message to a specific individual who will be receptive to the message coming from his colleague, our intermediary Jim.
The empathy rating at 40% is too low; I have too many instances of the first person and not enough instances of the second person.
A few more words, a much higher empathy rating, … and so the process continues.
Remember that the goal here is NOT to provide a full and comprehensive view of my business. That comes when Rick and I are sitting down to coffee.
The goal here is ONLY to get me inside Rick's head, a 60-second shot at getting Rick to think "We think the same way about what is important to ME!".
Your successes
(Your story here!)
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416-621-9348 CGreaves@ChrisGreaves.com
Toronto and Mississauga, Thursday, February 28, 2013 6:03 PM
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