The Introductory Kit

416-621-9348 cgreaves@chrisgreaves.com
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This will vary according to our style of establishing contact, but not according to YOUR type of business.

Every contact gets the eMail.

The email includes a link to the web page, and I expect them to read the more detailed explanation and then explore a bit more.

Some contacts receive the PDF file as an attachment; I gauge whether they are more likely to click on a link (could be dangerous from someone you don't know!) or open a PDF file (Adobe Acrobat is harmless!).

The eMail

I like to issue a short, fits-on-one-screen email.

I want the executive to open it up and get everything in his head without having to click, tap, scroll, press or do anything except use his mind.

I want the undivided attention of his brain.

Both contacts in that company will see the email, so the body of the email is crafted to the primary contact knowing that the secondary contact (they guy I called yesterday) will be checking to see that everything in the email tallies with what I said over the phone.

The email must have a call to action, for I promised that I would send but one email.

I did not promise not to telephone, but I'd rather not.

I want the email to provide so much conviction that they will pick up the phone (or click "reply") and call me.

Writing such an email takes time, much editing, with days between, and it ought to be shown to AT LEAST THREE mentors for proof-reading and what I call the "Alarm Bells And Red Flags" events.

The email, once written, will be used repeatedly for every batch of pharmaceutical documentation contacts for the rest of my life.

The Web Page

I create web pages from Word documents (using WebWord) at the drop of a hat.

The cost of developing two or three pages of material on Document Conversion is 30 minutes, and once it is done, the web site compiles and FTPs automatically; I have a mini-web-site.

Please see Ideas Development for an example of a document I wrote for "Ideas development"

The PDF File

And, of course, a PDF file with the same content!

Then there's The Follow-up Call .

Toronto and Mississauga, Sunday, December 05, 2010 9:12 PM