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Testimonials that Give Pleasure
Tuesday, July 06, 2010
If you’ve ever spent time chasing up testimonials, you know what I mean. The chased-up versions are somewhat painful.
The unsolicited ones are great, but perhaps rarer.
Here’s a thought:
Lodge in your email signature a 1-line testimonial, including web address, to your most recent small-business supplier.
It could be a $50 graphic artist job, a $20 proof-reading – nothing major.
Find a way to let them know that you are praising them with every email you send out.
You’ll be surprised at the response.
EVERYONE loves an unsolicited testimonial!
You will too!
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Toronto and Mississauga, Saturday, December 04, 2010 8:50 AM
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