What Do all These Emails Newsletters Have in Common?

416-621-9348 cgreaves@chrisgreaves.com
Home Services Products

Friday, April 16, 2010

They are cluttered, everyone of them.

Which newsletters am I talking about?

The last six newsletters you received.

From your suppliers, your hosting service, the email marketing guy, the insurance colleague.

Small images.

Sidebars with links.

Incredible offers.

Tables.

Fancy formatting.

Clickable logos featuring the sponsors, the LinkedIn, FaceBook and twitter links-where-you-can-find me.

Now dare to be different.

How about an email newsletter with just three articles, original text developed by you.

Two fonts - one for the heading (and there will be only three headings) and one for the body text..

A link at the top and at the bottom to your home page.

How refreshing.

And attractive just because it says "I know that you're busy, so I won't take up much of your time. Thanks for reading"

Toronto and Mississauga, Tuesday, April 19, 2011 6:13 PM