I’m Against Good

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I’m Against Good

Wednesday, May 12, 2010

Down with “Good”.

“Good” is mediocre.

Good is at best only slightly better than bad.

Take a look at the last five documents you have produced.

Find each occurrence of the word “good”.

Think of a better word, not a synonym, but measurably better, than “good”.

Is this good advice? Isn’t it, rather, timely?

Is this good advice? Isn’t it, rather, useful?

Is this good advice? Isn’t it, rather, high-impact?

Is this good advice? Isn’t it, rather, cost-reducing?

Is this good advice? Isn’t it, rather, revenue-generating?

I thought so!

Good.

I’m glad you read this little article.

Toronto and Mississauga, Tuesday, April 19, 2011 6:15 PM