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An Easy Way to Address Your Target Market
Saturday, April 17, 2010
It doesn't matter whether you are engaged today in writing your email newsletter, building a web page, or sending an email.
While you develop the text, start off as if you were writing a personal letter.
My target market is the large financial, health science and aerospace firms.
My target audience is the President and/or CEO.
My address therefore is:
"Dear President"
or
"Dear CEO".
If your target market is managers in corporations "Dear Manager".
Then build your text.
Proof-read it, spell check it, and let it mature overnight.
In the morning, re-read it, make any changes, and just before it goes out the door delete the salutation; it will have served its purpose by then.
Stay focused!
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Toronto and Mississauga, Tuesday, April 19, 2011 6:13 PM
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